Realtors hear the words "real estate brand" and their eyes glaze over. You keep hearing from the gurus that you need to brand yourself, but how? Car manufacturers brand themselves with styling and dependability. Food products brand themselves with freshness, quality, and ease of cooking.
What should your real estate brand be when potential customers see your logo, website, blogs, and social media? You need to get started right away, or Purple Bricks, Zillow. Trulia, Redfin, Movoto, Offerpad, and Homes.com will do your branding for you as an agent that relies on third parties instead of your own skills and knowledge for online exposure.
Believe me when I tell you that I make sure potential clients, whether buying or selling, know there's a difference between me and my brand, versus an agent with a head shot on Zillow.