Updated: Nov 14, 2018
An interaction I had from LinkedIn inspired me to write this post.
An ad for Zillow recently appeared in my LinkedIn feed, so I had to leave a comment. I'm not a fan of Zillow. So I said "Zillow is for lazy agents who can't market themselves online".
That statement is not only 100% correct, it's backed up by Gary Keller of Keller Williams.
I challenge you to name for me, one successful company that relied on 3rd parties to deliver them leads. Every successful business has it's own sales force that develops it's message and promotes their company's benefits and features to potential customers.
Why are Realtors any different?
You absolutely cannot grow a successful real estate business without putting in the sweat equity as your company's sales force. Hint: You are your company, not your Broker.
I know, your real estate school didn't tell you this. Your Broker likely didn't either, as most of them never moved out of the mindset they were in before Zillow and Trulia.
I've been in your shoes. As a full time practicing Realtor, I had good months, bad months, and bad years. It wasn't until I embarked on an aggressive strategy to improve my business that I saw things turn around for me.
Let me help you get started. Listen to this podcast about the first 5 things you need to start branding your business to gain clients: https://soundcloud.com/agent-brandbuilder/top-5-things-to-brand-your-real-estate-business
Give me a call or explore the numerous free podcasts and how-to videos here on agentbrandbuilder.com. Get to work!