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Online Leads

Before you click away from this topic, I'm about to dump some truth on you.

I'm starting to see blogs and articles in real estate "news" sources that you should stop chasing online leads, and focus back on "people oriented" way to get business.

Why is this trend occurring? I think it's because these real estate "gurus" have no idea how to handle an online lead and turn it into a flesh and blood home buyer or seller.

They say that the number of "leads" is increasing, while the overall number of transactions are staying flat. Here's why: Your headshot on a Zillow listing isn't the only thing leads are clicking on. I have clients tell me they went to 3 or 4 or 5 sources for real estate information, and didn't find it, until they found me.

Online leads continue to be the bread and butter of my business, as it should be for you. You can't talk to 50 to 150 per day in person, on their schedule, 24 hours a day.

This is why content marketing is so important. Get to work.

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