Online marketing terms
If you're getting into online marketing, you'll probably feel like you're learning another language.

Here is a short list of online marketing acronyms and terms to help you translate articles you may read here on this blog or from other sources.
CTR: Click through rate: The percentage of times your online advertisement or website is clicked, out of total views.
CPC: Cost per click: How much each click costs you in online marketing, most commonly used with Google Adwords.
Impressions: The number of times your ad, website, or keyword was viewable in a search result.
Bounce Rate: The percentage of visitors to your website who "bounced" off your site after visiting only one page. Â Most commonly used as a gauge of the effectiveness of the design and content of your site. Â Bounce rate benchmark is around 40%.
Sessions: Â The number of times your website was accessed.
Users: Â The number of times an individual user accessed your site. Â Higher sessions than users means you are getting desirable repeat visitors to your site, and those users are more likely to become leads or customers.
SEO: Search Engine Optimization: Big subject here, but in a nutshell, SEO is making sure your website content is providing what potential customers are looking for, and that content is correctly displayed for search engines to find it. Â SEO does NOT mean paying someone hundreds of dollars a month!
Analytics: Statistics provided by the major search engines (for free), which help you gauge how effective your website is and how it performs. Â Google Analytics is the best known.