The more visible you become online, the more crap you will have to deal with.
Spam emails, plagiarism from competing agents, and random calls asking you for advice and answers to questions (even from the lazy agents in your office), are just some of the things you can expect.
I'm getting very protective of my use of time. You won't make a dime giving out free advice. Ask random callers if they are already working with a Realtor.
Cut these time wasters out of your day and use the saved time for collecting content that people who WANT to work with you will appreciate. Get to work.