Mortgage Advice | Real Estate Marketing | agentbrandbuilder.com

Many of you reading this blog are new to the real estate business. Even if you're a grizzled veteran, you'll understand that what you're told by your Broker to get started is likely out of date or just plain inaccurate.


I want you to stop trying to be a mortgage expert. You should not be spending your valuable time trying to help a client get a mortgage, or quoting the latest interest rates. When was the last time you or anyone else relied on a lender for real estate advice? As I like to say, stay in your lane, and spend your time being THE real estate expert in your area.



You're a Realtor not a mortgage lender
You're a Realtor not a mortgage lender


You should have a trusted mortgage contact to refer your clients to, preferably a mortgage broker, who can shop different products for your clients. They will appreciate your help connecting them with an excellent lender.


Stop wasting time looking for the news on the latest 1/10th of a percentage point change in interest rates. Your time is better spent learning about SEO and establishing your presence on social media (if you don't know what SEO is, you're proving my point).


Get to work.

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