Updated: Nov 14, 2018
I've been in the real estate business for years. And for years, the mantra is "list to last". I don't know what "guru" said that, but, like most things in our business, things change.
Let's imagine you're just starting out in real estate. You need a strategy to get a sale as quickly as possible, so you can pay the bills.
In my market, we're welcoming (ahem) 50 to 100 newly licensed Realtors every month. The problem is, we are seeing flat number of units sold the past three years. What does that mean? It means a feeding frenzy of agents looking for that listing, and they usually have to discount their compensation significantly to get it.
Let's take that strategy one step further. If the listing side of the equation is crowded and devalued, who is working to attract buyers?
If you're not doing this, you're leaving half the market open to Zillow, Trulia, Redfin, Movoto, Purple Bricks, etc. You may not think you can beat them, but you can. It's called hyper-local marketing and hyper-local marketing content. You're the boots on the ground and the local expert. They are just websites aggregating listing data.
Flip the switch on the listing side of our business, and work on attracting buyers. Chances are you have little to no local competition. You won't have to discount your commission, and you can be seen as the local resource.
Go to the video section of agentbrandbuilder.com for videos on how to get started on your new career in your old field of real estate sales.