Updated: Mar 14, 2019
....not who or what you might think.
Attention fellow Realtors: The big disruptor in the real estate business is not Zillow, Purple Bricks, Redfin, or Trulia. It's YouTube.
Potential customers are not only searching for information on real estate websites, they're now searching on YouTube (the 2nd biggest search engine behind Google) for specific videos to help them decide where to live. Now that I've got your attention, watch my live session on agentbrandbuilder.com.
I also did a live session on Facebook about this. Head over to facebook.com/agentbrandbuilder to watch it, and feel free to ask questions in the reply/comments.
Get to work.